Behind the scenes at the launch of BeoLab 90

Join us on an exclusive tour behind the scenes at the Bang & Olufsen facility as the team prepare for the launch of the BeoLab 90 speaker.









Journalists and industry people from all over the world flew into Struer this week for the exciting launch of the BeoLab 90 speaker.

The event was an extensive deep dive into the concept and innovation behind the ground breaking product, as well as an opportunity to meet some of the people behind the product and hear their stories.

Guests were treated to detailed introductions to and demonstrations of the different aspects of BeoLab 90 – and got to see the concept and design team who showed off prototypes, sketches, moodboards and material samples. The assembly and testing crews were on hand to show where the speakers are being assembled – and to demonstrate the rigorous and feared testing facility, also known as “the torture chamber”, where all Bang & Olufsen products are tested to absolute breaking point in order to obtain the highest possible quality.

And then there was a visit to Factory 5, home of the aluminium team, and one of the world’s most advanced aluminium facilities. Last but not least, the acoustics department gave a tour of their sanctuary where the idea behind BeoLab 90 was hatched – and where the future of sound is constantly being challenged.

Posted on: 7th October 2015 By Oscar Lashley
Category: Behind the scenes

Book a demo

Get a live demonstration of the products.

Find Store

Locate your nearest
Bang & Olufsen Store.

Tell me more

Sign up for our monthly newsletter.